Profile: Ozone Naturals offers oil & oleoresins, natural colors, and phytonutrients. Naturalee food colorants are of great importance for the food industry. Since synthetic food colors have been suspected of causing cancers, atherosclerosis, arthritis and other degenerative diseases due to their ability of generating harmful free radicals, use of such colorants in food products has been prohibited by the regulatory agencies. Naturally derived food colorants have therefore emerged as a potential alternative to such harmful pigments/colors.